Greggs essays

In its business, Greggs is facing conditions where the degree of dynamism is very high because in this kind of business area, the frequency of change in PESTEL factor s is very reactive especially in economic, social-cultural and technology development factor. For example, the taste and preference of customers varies and keeps changing.

It will also discuss Greggs’ Chief executive, Ken McMeikan in managing the company activities and dealing with the company’ stakeholder. Greggs, which is also owns Bakers Oven, is the leading bakery retailer in the UK, with some 1,400 retail outlets throughout the country.

This report outlines the blend of marketing mix components used to position the offering; the implementation method adopted to ensure effective product and service delivery; and the control mechanisms utilised to make sure that objectives are achieved.

In addition, according to Kent (2009) Greggs also did market segmentation strategy to attract its customers. The company focuses on low income customers who are ideal with its marketing concepts consider from its brand image in society. Technology works as supporting factor that helps the company to produce more effectively and efficiently.